Once in a while, I see some less than awesome online marketing, and I’m just concerned that someone is getting paid to produce this crap.
So your client comes to you and says, I need a blog. Always willing to please, you setup another random blog on Google’s Blogspot and tell them to write a 10,000 word intro post. You don’t bother to think about integrated a blog into your website as a content management tool to make sure the website remains relevant and you’re not directing traffic away from your cause. Brilliant.
Since you’re on a roll and your client can’t stop typing, you put a rambling note about your blog in your email newsletter. That extra bit of wasted text really doesn’t do much to sell the blog, but it sure fills that prime, above the fold, email marketing real estate with something. It’s definitely something.
Further on down the email newsletter, the client wants to plug every service they have available, because everyone is still reading on their 6th scroll of the page.
So we plug a job board. Most of the jobs are a little stale, but who cares, it’s content, and content is king on the internets. Of course, as you work diligently for your client, you check, double check, and re-check the links in the email newsletter so you get the maximum impact.
Oops, you didn’t check that last link. Unless that band is called Talent Engine, you’ve got the wrong website.
Of course, it really just points out that not only did you not check the links on this client’s email, but you didn’t setup your server for www to work on that subdomain. Is that three stikes yet?