There are half-hearted reports today that Myspace has overtaken Yahoo as the Biggest Site on the Internet. Of course we all know it’s not true because Yahoo! (when they’re not making peanut butter sandwiches) is doing more 1-page-view-style AJAX development and Myspace is forcing multiple page views for simple tasks.
It makes the news because Yahoo! is struggling with the lack of product strategy, lack of product strategy, and lack of product strategy. It makes the news because Myspace is probably making more by artificially increasing page views and offering ad “deals” to dumb marketing managers. It makes the news because in all the Web 2.o haste, no one tackled Web 2.o analytics, and so we’re still using a web novelty called the page view.