Computer introduced a concept cellular device today called the iPhone.
You can’t buy it, but Apple’s market cap increased $6.1 billion. That’s some fancy marketing, and some excellent pimping of the biggest players in the mobile internet space.
Here are the highlights:
- Cisco – Apple decided that they’d call it an iPhone even though Cisco owns the trademark for the name iPhone, and Cisco just launched a phone called iPhone. Cisco’s only response was “we expect to receive a signed agreement today” which basically means Apple wasn’t returning their phone calls.
- Yahoo! – Nothing like offering Free IMAP Yahoo! Mail to a relatively small group of customers, when you’d overtake Gmail as the best webmail service if you made it available to everyone. That’s Yahoo product strategy at it’s finest.
- Cingular – Apple trades early (they’ll need more market share than 1 mobile company can provide) carrier exclusivity for “Visual Voicemail” with Cingular. They probably can’t even use it for their more profitable BlackJack device, not to mention they’ve now shown every cell phone maker there will be a new area of negotiations next time around – carrier features specific to the phone.