Evil Steve and his PR machine

February 6, 2007

Evil Steve decided to make a big announcement today about Apple dropping DRM that most realize we should be a little cynical about due to the timing of the release.

But it wasn’t because the music industry is already headed that way, it was because Wal-Mart made a big move into movie downloads by offering movies from all 6 studios today.  Evil Steve, because he’s Disney’s largest shareholder, already knew Wal-Mart would announce the movie download service today, and therefore waited until the Wal-Mart news broke and then got the last word in

He must have the best public relations firm in the Bay Area


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