Deal with a Screw Up

March 23, 2007

Two ways to deal with a screw up.

You can ignore the screw up, like Google Reader not having a search feature.  Yes, the same Google that is known for search.  If you want to search Google Reader, you’ve got to hack it yourself.  That should have been a product feature on launch

You can fix the screw up, like the new Highrise CRM tool not having a robust free account.  Free-mium is a viable product strategy, but you’ve got to offer something useful.  Within 3 days of launch, after listening to customers, 37 Signals fixed the product.

Or, just don’t screw up.


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