I never liked the idea of selling advertising on blogs, because the content can vary too much for the advertiser and the blogger starts to link blogging to money.
Of course, if you’re blogging for no reason, monetary or otherwise, you’re just wasting your time. Since unemployment is below 5% in most of the country, the only people with extra time subprime wholesale mortgage account executives from New Century, Argent, Encore, and many others.
So how does a blogger make money without a conflict of interest? With small websites (microsites) with on a specific topic (long tail).