Apple Announces $200 Credit for iPhone Buyers

September 12, 2007

It’s a bit odd that it takes Apple a week to figure out how to give their best customers a worthless $100 credit for buying the iPhone.  It’s amazing the amount of brand equity Apple can carry through such a major alienation of their core customer base. 

No, Apple really didn’t announce a $200 credit for early iPhone adopters, but 99% of Apple loyalists still believe it will happen this week.

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