Archive for the 'viral marketing' Category

Open Letter to Carson Daly

November 3, 2007

Last Call with Carson Daly
c/o NBC Studios (stage 9)
3000 W Alameda Ave
Burbank, CA 

Dear Carson,

With the impending writers strike, I’m posting an open letter to offer my services as an almost-professional comedic writer in your time of need.

Luckily, I’ve seen your show and I know that you’re not losing much if the writers strike on Monday.  Double lucky, I know I can maintain the average comedic level of your show.  Triple lucky, I know the viewers don’t expect much and nothing else will be new on TV.

The best part for you is that I’m willing to work for free because I need to prove myself before Kimmel will hire me.


ps.  Look for the internet to gain a lot of popularity if this writers strike lasts for more than a few days.  Why? 

– Because TV ratings will go down even further (and this time the people may not come back – the fall lineup is terrible)

– Because all the new content generation will be done on the web for a while

– Because some enterprising young comedian will take the place of the reruns of all the late night shows with their own daily comedy show (is impacted by the writers strike?)

– Because it provides an opportunity for video, podcasts, and other produced compilations from online companies to make a bigger splash and fill the pipeline for TV shows that still decide to report business and entertainment news.

Update: Techcrunch paraphrases Tony’s post 3 days later, and lights up 100% algorithm Techmeme.  I can’t figure out if the writers strike or blogs are a bigger joke.


You’ve Made It Big Time

June 9, 2007

Techcrunch reports that the addictive game makers have been collecting online advertising revenues and plan to quit their day jobs and create a startup

Since I tested this game, purely in a viral marketing context, and could never score well evaluate it completely, I was encouraged by the after market enhancement available.  When someone goes to the effort of hacking your flash game, you’ve made it big time.

So the startup is a logical extension… I hope one of them has a marketing strategy.  When the online advertising dollars start to drop, hopefully they have another game that’s just as addictive.  That’s not likely, but there’s always the option to do custom games for organizations, develop a point and click builder for similar games, or even do something silly like charge for access to older games.

Birthdays & Business

June 7, 2007

why are birthdays better when you’re younger?
Kids often have elaborate birthday parties and celebrate birthday milestones than adults.  It’s because they’re getting older faster.  Relative to their age, kids get older faster than adults, and therefore they become more anticipated and celebrated.  A 10 year old you turns 11 gets 10% older.  A 50 year old has to turn 55 to get 10% older, hence the reason why we probably celebrate 5 year birthdays more regularly for the older folks.  

The same goes for the growth of a small business.  When you go from $1000 to $2000 per month, or $100k to $200k per year, there’s a celebration that ensues.  Unfortunately, even if you add $1M to revenue, from $5M to $6M, the percentage makes a celebration overstated compared to the good ol’ days.

Viral Marketing – Washington

May 19, 2007

The question is where to start with viral marketing.

1. Rather obvious, but don’t copy an existing idea or reuse an old one.
Viral Marketing is about doing something wacky or odd, even if you think it’s really stupid.  That’s why your ad agency won’t ever show you the best ideas.

2. Expect your viral marketing project to be a total failure.
Not unlike the rest of your marketing efforts, your first stab at viral marketing will be a complete flop.  Let it be, don’t resort to traditional push marketing efforts by running ads, sending spam emails, or doing press releases, you’ll only destroy the viral marketing mojo.  Better yet, use a small team and don’t tell anyone in the company.

3. Get in the mindset.
Viral Marketing is not a groupthink, check the box, powerpoint pitch, approval matrix type decision.  It’s likely going to be a single person idea, with a lot of add on ideas supporting the main theme, and may indeed come from the mailroom or CEO’s daughter.  The most important part is to get in the right mindset – understand the brand, understand the trends, understand the outcome, but no one should be pitching ideas on the first day.  Take a week to think about it, then post a short summary on the bathroom wall with no name.

Here are some starters for corporate viral marketing: